Our Story

“These gems have life in them:  their colors speak, say what words fail of.” -George Eliot

In the year 1940, Late Shri DhoolChand ji Kataria, embarked upon a journey to initiate a tradition of trust and laid the foundation of D.P. Jewelers in the Sarafa market of Ratlam. The respected paternal ancestor marked his presence in the unorganized jewelry market with a commitment of making 96 and 92 percent purity jewelry only. He signified quality and honesty as the utmost virtues of D.P. Jewelers. Guaranteeing completely fair business deals, he set in motion a market changing step.

This rich legacy of trust and commitment was taken to the next feat by his son, Late Shri Panna Lal Ji Kataria when he established the retail store of DP Jewelers in the year 1965. Each jewelry piece of the store bears not only the name of the firm, but also the purity mark of the jewelry.

Ratlam gained its stature of the Gold City of India as a result of the dedicated efforts by the D.P. Jewelers’ family.


Further, Late Mr. Manohar Lal Kataria and Mr. Ratan Lal Kataria took up the responsibility of expanding the business. As days passed, DP Jewelers touched the lives of not only the citizens of Ratlam, but also of the people of nearby cities. After years of learning from father and uncle, Mr. Anil Kataria came up with a fresh vision for the jewelry house. He took a leap by setting up DP Jewelers’ new showroom in Indore, in the year 2010.

But this was just the beginning of an era of success and age-old values of trust and commitment. Two years later, in the year 2012, DP Jewelers stepped in the Palace City Udaipur. Recently, on 31st May 2015, another blooming seed was sown in the heart of Madhya Pradesh as DP Jewelers’ Bhopal store came to life.

Even in today’s changing times, gold jewelry sustains its charm not only as an ornament, but also as a strong medium of investment. Which is why, we follow the principle “Choice Yours, Purity Ours”. We strive to serve the best to our customers and make no compromise in the manifestation of their dreams.

With such a prosperous lineage, DP Jewelers continues to tread the path of traditions and makes available Diamond, Platinum, Manak, Panna, Moti, Kundan, Unique Collection of Gold Jewelry and Wedding Jewelry.

In this journey of 75 years, our bond with our admirable customers has grown deeper, and they often refer to us as Janta ka Jewelers, delighting our heart with joy and pride!